Faster Google Tag Manager – How to reactivate old content – The thriving NYT – No to meetings
Having the fastest website possible should permanently feature on your priority list. It’s on yours, right?
It won’t – you are simply moving that problem to GTM.
This is why I’m bullish about the next generation of Google Tag Manager, which is server-side rather than client-side. Put simply, all of the requests to the many different pixel providers and analytics suites is now done by the server, not your user. This makes for a faster and more private experience.
I’ll be honest, it’s not something you’ll be able to do simply. It’s significant lift. But it’ll get better and easier to deploy as most technology does.
We recently explored this topic in detail with specialist digital analytics expert Jacob Moran. You can read the full article below.
The (Not Failing) New York Times has been shared a few times in the last week. If you haven’t had a chance to dig into it, it’s a great walk-through on how the NYT has cleaned up its financials, made significant investment in content and technology, and launched new revenue streams to turn the business around into profitability.
While publishing new content is important, most sites are full of great content that deserves to be seen again. There are probably infinite email series you could create with existing content right now. This fascinating panel discussion demonstrates how Buzzfeed, Pew and The Washington Post use email and storytelling techniques to revisit content for niche audiences.
It’s even easier now to be added to non-stop Zoom calls all day. This article is a nice, timely reminder of some useful approaches for reclaiming your day by (politely!) declining unnecessary meetings.