Insights for Digital Publishers
As a trusted partner for digital publishers around the world, we regularly share our technical and business focused insights.
Reinventing media companies in 2021
Welcome to the 8th and final newsletter for 2020! Thank you for reading.There’s no shortage of colourful commentary on this year – so I’ll skip straight past that. But if there’s one thing I’ve seen from being in the trenches with digital publishers, it’s the importance of agility and running a lean operation.
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Is it the beginning of the end for AMP?
What’s the secret to driving mobile traffic in 2022? If you’d asked me that question a year ago, […]
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Reinventing media Companies in 2021
NEWSLETTER MANAGEMENT The publishers Playbook Welcome to the 8th and final newsletter for 2020! Thank you for reading. […]
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Stop focusing (so much) on SEO
While the subject line is a little clickbait-y, there’s an important point I want to make. SEO should […]
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Faster Google Tag Manager – How to reactivate old content – The thriving NYT – No to meetings
Having the fastest website possible should permanently feature on your priority list. It’s on yours, right? Second to […]
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Ads. They’re complicated.
Hello, and welcome if this is your first time reading. In today’s email I want to talk about […]
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Smart website features to collect first-party data
Last month I wrote about the need for digital publishers and media businesses to get focused on their […]
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Are you sitting on a goldmine of data?
Short answer? Yes. I’ve been thinking a lot about the data publishers create. There’s a lot of it, […]
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Fix your category pages for users and SEO
In the last couple months, The Code Company has worked on three fairly large projects that have all […]
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Web stories are coming, with a lot of opportunities
Over the last couple of months I’ve been watching with great interest what Google is doing—when it comes […]
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