Digital Publishing

Liquid content is 2026's publishing buzzword, but no one has shipped it at scale. The reason isn't execution. The whole premise is aimed at the wrong target.

Your CMS is a bit like a restaurant dishwasher. Nobody comes for it, but if it’s unreliable, the whole operation falls apart. The truth is your CMS isn’t glamorous, but it is foundational.

Following the wave of enthusiasm around Cloudflare’s recent “Content Independence Day” last week, complete with tools to block AI bots and promises of a crawl-for-cash future, it’s worth asking what exactly publishers think they’re protecting.

Let's face it – coordinating content releases across multiple markets is a technical headache most people would rather avoid. Large brands often face the unique challenge of coordinating content releases that span multiple markets, languages, and regulatory environments. Product launches, rebranding efforts, major announcements, and global marketing campaigns require meticulous planning and execution to maintain brand consistency and maximise impact.

WordPress dominates the CMS market with a 62.3% market share, powering 43.6% of all websites globally. Significantly, non-English WordPress sites are expected to overtake English ones by 2025. The update on the roadmap for next year was also exciting to see.

Join The Publishers’ Playbook APAC, on Jan 22, 2025, for actionable insights from industry leaders Jin Ding of Initium Media and Ben May.

The future of publishing is engineerless. Discover why the next generation of media companies will thrive with outsourced technology partners.

Block web design is more efficient, cost effective, and future-proof. Learn how to get the most from Gutenberg