The Web Agency for
Content-Driven Brands

A few years ago, headless was being touted as the future of web development: faster, more flexible, more modern. Developers loved it, agencies sold it, and business leaders signed off because it sounded like a safe bet to “future-proof” their digital presence. But we’re seeing a shift. And not just because the market is over the buzzwords. The reality is that many of the supposed benefits of headless architecture don’t hold up under scrutiny, particularly for content-heavy brands like publishers or marketers whose operations revolve around editorial velocity, workflows and simplicity. Here’s what we’ve observed from the front lines.

If you’re a marketing manager, you’ll know that a successful website or product launch isn’t always guaranteed. That’s why you shouldn’t just plan your launch, you should also prototype it. Here’s the thing about prototyping— it’s not another hoop to jump through. It’s the shortcut and competitive edge you’ve been looking for.  Prototyping is the process of creating preliminary versions or models of a product, system, or concept.  The biggest myth about prototyping is that it is expensive and slows you down. But, in reality, it’s what saves you from the costly mistakes that really derail timelines and budgets. In this article, we’ll bust some myths and explain why prototyping isn’t just nice-to-have—it’s essential for brands that can’t afford to get it wrong.

Discover why marketing teams are switching from DXPs to WordPress’s composable architecture for faster campaigns, lower costs, and better results.