Insights

If you’re a marketing manager, you’ll know that a successful website or product launch isn’t always guaranteed. That’s why you shouldn’t just plan your launch, you should also prototype it. Here’s the thing about prototyping— it’s not another hoop to jump through. It’s the shortcut and competitive edge you’ve been looking for.  Prototyping is the process of creating preliminary versions or models of a product, system, or concept.  The biggest myth about prototyping is that it is expensive and slows you down. But, in reality, it’s what saves you from the costly mistakes that really derail timelines and budgets. In this article, we’ll bust some myths and explain why prototyping isn’t just nice-to-have—it’s essential for brands that can’t afford to get it wrong.

Discover why marketing teams are switching from DXPs to WordPress’s composable architecture for faster campaigns, lower costs, and better results.

Let’s face it – coordinating content releases across multiple markets is a technical headache most people would rather avoid. Large brands often face the unique challenge of coordinating content releases that span multiple markets, languages, and regulatory environments. Product launches, rebranding efforts, major announcements, and global marketing campaigns require meticulous planning and execution to maintain brand consistency and maximise impact.

Core Web Vitals are an important metric of site performance, but diagnosing issues can be a confusing and confounding experience. We break down the metrics in simple terms, and how to get them in the green.

WordPress dominates the CMS market with a 62.3% market share, powering 43.6% of all websites globally. Significantly, non-English WordPress sites are expected to overtake English ones by 2025. The update on the roadmap for next year was also exciting to see.

Join The Publishers’ Playbook APAC, on Jan 22, 2025, for actionable insights from industry leaders Jin Ding of Initium Media and Ben May.

If your website is still running on Drupal 7, it’s time to make a plan. Support for Drupal 7 is officially ending on 5 January 2025. 

The future of publishing is engineerless. Discover why the next generation of media companies will thrive with outsourced technology partners.