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Why Headless (or Decoupled) WordPress Isn’t the Silver Bullet You Were Sold

A few years ago, headless was being touted as the future of web development: faster, more flexible, more modern. Developers loved it, agencies sold it, and business leaders signed off because it sounded like a safe bet to "future-proof" their digital presence. But we’re seeing a shift. And not just because the market is over the buzzwords. The reality is that many of the supposed benefits of headless architecture don’t hold up under scrutiny, particularly for content-heavy brands like publishers or marketers whose operations revolve around editorial velocity, workflows and simplicity. Here’s what we’ve observed from the front lines.

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