Digital Publishing

Digital Publishers and Media business have no shortage of things to keep up to date with. We share insights from what we are seeing in the publishing industry and what’s working for our clients.

article-Responsive vs mobile website design

Responsive vs mobile website design

Increasing numbers of website visitors are arriving via mobile devices, so you need to make sure your website design is responsive or mobile user friendly. There are two main options: designing one site which is responsive and adapts to the visitor's device or screen; or a separate purpose-built mobile site. Naturally each has its pros and cons.

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Track your site’s performance with Google Analytics

Long gone are the days of website hit counters. Did you know then, that it’s possible to monitor your website and track links to discover: how your visitors or potential clients have arrived at your website; what pages or sections of your site they visit; and how long they spend looking? Find out how visitors find your site / source of their referral, their country and city of origin, if they are a new visitor or are returning, if they're using a mobile phone or not and plenty more.

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