Insights
Digital publishing insights from
The Code Company team…
Why WordPress works for publishers of every size
Not every digital publisher uses WordPress in the same way or to achieve the same benefits. Read how 3 different types of media companies use WP to drive business growth
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Infinite Scroll landmines (and how to avoid them)
Do you understand the risks of infinite scroll and its impact on your SEO and ad revenue? Discover the best way to install it and learn how to create ‘smart’ infinite scroll.
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Why are digital publishers leaving AMP?
Why are so many publishers are choosing to move away from AMP? Where should you invest your tech budget to yield better results for your media business.
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The pros and cons of using off-the-shelf WordPress themes
Is an off-the-shelf WordPress theme right for your digital publishing site? Understand the risks and how theme frameworks can be used to reduce development costs.
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Juggling multiple websites? Why WordPress Multisite might be your best option
What is WordPress multisite and how can digital publishers use the feature to reduce opearating costs and expand into new business verticals?
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Ad Tech: Should you build a custom integration or use an ad management plugin?
What’s the best way to integrate Google Ad Manager with your digital publishing platform? And how to avoid common mistakes.
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Thinking of building a proprietary CMS? Read this first.
What are the risks and benefits of building a proprietary CMS and how can publishers use open source to solve complex publishing challenges?
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Decoding who owns your content on the internet
The topic of ownership is fraught with debate and uncertainty. How can you build an owned media ecosystem that keeps your content and audience data, safely in your hands?
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