Digital publishing inspiration from The Code Company team…

WordPress themes
Digital Publishing Insights

The pros and cons of using off-the-shelf WordPress themes

Is an off-the-shelf WordPress theme right for your digital publishing site? Understand the risks and how theme frameworks can be used to reduce development costs.

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article-Responsive vs mobile website design

Responsive vs mobile website design

Increasing numbers of website visitors are arriving via mobile devices, so you need to make sure your website design is responsive or mobile user friendly. There are two main options: designing one site which is responsive and adapts to the visitor’s device or screen; or a separate purpose-built mobile site. Naturally each has its pros and cons.

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Track your site’s performance with Google Analytics

Long gone are the days of website hit counters. Did you know then, that it’s possible to monitor your website and track links to discover: how your visitors or potential clients have arrived at your website; what pages or sections of your site they visit; and how long they spend looking? Find out how visitors find your site / source of their referral, their country and city of origin, if they are a new visitor or are returning, if they’re using a mobile phone or not and plenty more.

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