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The Publishers’ Playbook for 2025: The Code Company Unveils Free Masterclass to Drive APAC Media Growth

As the leading website agency for digital publishers and content-focused brands, The Code Company today announced a new event to kick off 2025 The Publishers’ Playbook APAC.

This free, 60-minute masterclass takes place on Wednesday, January 22, 2025, at 10:00 AM SGT / 1:00 PM AEDT and will equip media professionals across Asia-Pacific with actionable insights to:

  •  Streamline operations
  •  Launch new digital products 
  •  Accelerate revenue in 2025

Special Guest Speaker: Jin Ding, CEO of Initium Media

Headlining the event is Jin Ding, CEO of Initium Media, the Singapore-based news platform that’s built a thriving paid membership community of  Chinese-speaking audiences around the world.

Ding will discuss Initium Media’s recent digital transformation projects and share lessons on how their team successfully navigated language barriers to bring their ambitious product vision to life.

“The highlight of 2024 at Initium Media was our transformative product revamp. At this event, I’ll share insights on why tech innovation is vital for publishers—to drive revenue, to better serve audiences, and to support a bold editorial vision.”

CEO – Initium Media

Jin Ding

Attendees will also hear from Ben May, Managing Director of The Code Company, who will outline the five essential tech considerations for launching or scaling a publishing website.

With over a decade of experience supporting media companies in Asia-Pacific and the US, May will offer practical advice on simplifying product strategy and tackling operational inefficiencies.

“We consistently see publishing leaders juggling editorial pressures, operational challenges, and revenue growth,” said May. “It can feel overwhelming, but with the right tech foundations and strategy, much of that complexity can be eliminated.”

Founder and MD – The Code Co

Ben May

Register now: https://thecode.co/the-publishers-playbook-apac/

Stacey Astley-Clark

Stacey is Head of Client Strategy at The Code Company. She is passionate about understanding client challenges, and creating digital experiences that drive engagement and growth.