Reinventing media Companies in 2021
NEWSLETTER MANAGEMENT
The publishers Playbook
Welcome to the 8th and final newsletter for 2020! Thank you for reading.
There’s no shortage of colourful commentary on this year – so I’ll skip straight past that. But if there’s one thing I’ve seen from being in the trenches with digital publishers, it’s the importance of agility and running a lean operation.
Those have been the biggest contributing factors for the media operators who have ended this year strong and well positioned for 2021.
Here’s what we’ve been up to as we wrap up 2020…
Why are email newsletters so time consuming?
When a group of content publishers were questioned about their most time-consuming newsletter activity, their responses highlighted a serious efficiency problem.
“Improving the performance impact of third-party scripts on a website takes time; results won’t come overnight, but by being patient and chipping away slowly, eventually these efforts will be rewarded.”
Future Women
Reason to migrate
Managing a Replatforming project
The Code Company has the experience and expertise to seamlessly and accurately migrate your digital publishing website to WordPress.
- Construct a new WordPress instance and build the custom functionality required to facilitate your editorial workflows and maintain existing site features.
- Map out your website’s data models, categories, and taxonomies to prepare for a comprehensive data migration.
- Work with internal stakeholders and legacy partners to manage any necessary exports as well as the migration of data to your new website.
- Create a live website migration plan that minimizes site interruptions.
