Buy Cycle: Researcher

Your CMS is a bit like a restaurant dishwasher. Nobody comes for it, but if it’s unreliable, the whole operation falls apart. The truth is your CMS isn’t glamorous, but it is foundational.

There hasn’t been a bigger story in software development this year than the rise of “vibe coding”.  While AI-assisted coding has been around in the engineering community for years, adoption has drastically increased in 2025, and consumer tools like Lovable and Bolt now allow anyone to create interactive websites or apps with natural language prompts.

Following the wave of enthusiasm around Cloudflare’s recent “Content Independence Day” last week, complete with tools to block AI bots and promises of a crawl-for-cash future, it’s worth asking what exactly publishers think they’re protecting.

You're evaluating frontend solutions for your WordPress-based platform. Your team needs dynamic interactions, but you're tired of managing multiple JavaScript frameworks, dealing with complex state management, and the overhead that comes with external dependencies.

A few years ago, headless was being touted as the future of web development: faster, more flexible, more modern. Developers loved it, agencies sold it, and business leaders signed off because it sounded like a safe bet to "future-proof" their digital presence. But we’re seeing a shift. And not just because the market is over the buzzwords. The reality is that many of the supposed benefits of headless architecture don’t hold up under scrutiny, particularly for content-heavy brands like publishers or marketers whose operations revolve around editorial velocity, workflows and simplicity. Here’s what we’ve observed from the front lines.

If you’re a marketing manager, you’ll know that a successful website or product launch isn’t always guaranteed. That’s why you shouldn’t just plan your launch, you should also prototype it. Here's the thing about prototyping— it's not another hoop to jump through. It's the shortcut and competitive edge you've been looking for.  Prototyping is the process of creating preliminary versions or models of a product, system, or concept.  The biggest myth about prototyping is that it is expensive and slows you down. But, in reality, it's what saves you from the costly mistakes that really derail timelines and budgets. In this article, we’ll bust some myths and explain why prototyping isn't just nice-to-have—it's essential for brands that can't afford to get it wrong.

Discover why marketing teams are switching from DXPs to WordPress's composable architecture for faster campaigns, lower costs, and better results.

Let's face it – coordinating content releases across multiple markets is a technical headache most people would rather avoid. Large brands often face the unique challenge of coordinating content releases that span multiple markets, languages, and regulatory environments. Product launches, rebranding efforts, major announcements, and global marketing campaigns require meticulous planning and execution to maintain brand consistency and maximise impact.

Core Web Vitals are an important metric of site performance, but diagnosing issues can be a confusing and confounding experience. We break down the metrics in simple terms, and how to get them in the green.

Join The Publishers’ Playbook APAC, on Jan 22, 2025, for actionable insights from industry leaders Jin Ding of Initium Media and Ben May.

If your website is still running on Drupal 7, it’s time to make a plan. Support for Drupal 7 is officially ending on 5 January 2025. 

The future of publishing is engineerless. Discover why the next generation of media companies will thrive with outsourced technology partners.

Block web design is more efficient, cost effective, and future-proof. Learn how to get the most from Gutenberg

Did you know that 40% of consumers will never buy from a website in another language? A sobering [...]

In today’s fast-changing digital world, publishers need to balance multiple distribution channels and content-sharing platforms. The platform over [...]