A new corporate website for Australia's largest media company

After the historic merger of Fairfax Media, and with an ambitious timeline before the annual upfronts, Nine needed to release a new corporate website to reflect the direction of the brand and a unified message

“The Code Company provided a reliable, fast paced service and adapted to our needs as the project progressed. The website has become our central communication hub for multiple stakeholders across the business, and the site The Code Company built has given us the flexibility to adapt as our needs change.

- Luke Robinson, Director of Trade Marketing

Building a foundation for agility and flexibility

With only 8 weeks to launch Phase 1 of the website, future change was inevitable. The foundation needed to be flexible enough to handle the site as its purpose evolved.

Sitecore migration to WordPress

The legacy site had been developed internally using Sitecore as the CMS, and stored decades of content such as blog posts and media releases.

One of Sitecore's advantages is its flexible data schema. Unfortunately, when working on older sites, that schema can change as you go further back through the records.

To ensure data integrity and the loss of meta data in the content migration, The Code Company mapped all the Sitecore fields and changes from the data exports provided.

Iterative Design Phase

The Code Company worked alongside the internal Nine design team who were also facing tight timelines and managing a range of stakeholders.

Our developers were able to work iteratively with the design team, enabling us to collaborate and code sections of the site as they were approved internally.

Website design in invision

Developing a data model for one of the largest and most complex media businesses in Australia

The future Nine Entertainment Corporation is a highly sophisticated media business with businesses in Radio, Television, Digital Publishing and more.

This resulted in a highly complex data structure that needed to be mapped out to ensure the WordPress back end was intuitive and easy to use.

Nine Entertainment Platforms and Brands Mindmap

The end result was a WordPress native solution that allows Nine's internal team to manage their business unit's complex structure, with relative ease.

On top of the portfolio management, three advertising sites were consolidated into a single, new and easy to use site where advertisers can find everything in a one place.

WordPress Admin of Brands

Custom WordPress Integrations

On top of the content and custom taxonomy structure, the site required a number of enterprise integrations with internal systems.

In order to assist shareholders' ability to find important company trading information, a custom WordPress integration had to be developed.

The website also connects and synchronises with a number of custom APIs that power real-time stock trading information, along with announcements from the stock market.

Custom Investor Section

Balancing bespoke functionality with creative flexibility

Building products with so many bespoke and highly customised integrations can be a challenge.  It is crucial to avoiding adding too much complexity as this means constant and ongoing development will be required to manage future content changes.  

Leveraging the Beaver Builder page builder for WordPress, The Code Company enabled teams to take full creative control over certain sections of the website. Other parts were kept locked-down to manage risk and performance.

Macbook Pro showing website editing

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