Transforming the owned media of
a global corporation

With a rapidly growing global audience, GFG Alliance needed a modern, mobile-optimised website to showcase their brands and increase user interaction.


A content-first corporate website

GFG Alliance is an international mining, engineering and metal distribution company with a global portfolio of brands and investments.

Like an increasing number of corporate businesses, GFG had already realised the engagement benefits of investing in content.

They now needed a technical solution with the power to:

  • Increase awareness and showcase their brand portfolio
  • Highlight client stories, business impact and outcomes
  • Accelerate self-publishing capabilities
  • Drive SEO
GFG Alliance homepage mock up
accelerated design process

A lightweight WordPress site that’s built for speed

The Code Company engineered a new content-first WordPress website to make GFG Alliance look and feel more like a professional digital publisher.

To eliminate clutter and increase performance, we created a clean and crisp WordPress publishing platform that’s easy to navigate and delivers lightning fast content across desktop, mobile and tablet.

Timeframes were tight, so our web designer worked collaboratively with GFG Alliance’s in-house team to establish a new site design framework. This encompassed a refresh of brand logos, typography and colours.

Once designed, these new elements were repeated throughout the site to ensure consistency and accelerate the approvals process.

By creating a WordPress staging site at the start of the project, the in-house team were able to populate content in real time, while our development team worked on the final build.


Custom WordPress blocks for a unique workflow

Our development team created a series of custom WordPress Gutenberg blocks that align seamlessly with GFG Alliance’s unique workflow and communications priorities.

These custom blocks provide users with a distinctive on-brand visual experience, while ensuring the in-house team enjoy a simple, intuitive editorial experience on the back end.


Encourage advocacy and social interaction

Sustainability is at the core of GFG Alliance values, so The Code Company crafted a sleek, purpose-built digital canvas to communicate these crucial brand stories.

We transformed their existing owned media from a static website into a dynamic content hub to distribute news articles, blog posts, thought leadership and press releases.

A live Twitter feed on the homepage enables GFG Alliance to easily distribute new content and sparks engagement with key audience groups.

Sitemap GFG Alliance
google page indexing

Built with SEO in mind

Using professional SEO tools, we implemented all the key elements necessary for Google page indexing.

These included XML sitemaps, Open Graph data, social tags for social media indexing and live previews.

Our SEO team mapped old and new URLs and loaded those rules into the tool to manage redirects. We also communicated all changes to Google Webmasters to ensure they were immediately reflected in Google search results

Custom WordPress Gutenberg blocks for a unique workflow

GFG Alliance Media centre

A platform for influence

Executive Chauirman Sanjeev Gupta is the face and leading authority of GFG Alliance.

The Code Company created a website that elevates Sanjeev’s profile and provides a platform to amplify his voice.

  • All thought-leadership content is published directly to a dedicated ‘Sanjeev’ page.
  • The page is clearly accessible from the main navigation
  • Readers are then encouraged to learn more about company values and background

The resulting website is a best-in-class example of how corporate brands can model digital publishers in order to drive deeper engagement.