Transforming the owned media of a global corporation
With a rapidly growing global audience, GFG Alliance needed a modern, mobile-optimised website to showcase their brands and increase user interaction.
The Challenge
A content-first corporate website
GFG Alliance is an international mining, engineering and metal distribution company with a global portfolio of brands and investments.
Like an increasing number of corporate businesses, GFG had already realised the engagement benefits of investing in content.
They now needed a technical solution with the power to:
- Increase awareness and showcase their brand portfolio
- Highlight client stories, business impact and outcomes
- Accelerate self-publishing capabilities
- Drive SEO
A lightweight enterprise website that’s built for speed
Our team engineered a new content-first WordPress site that makes GFG Alliance look and feel more like a professional digital publisher.
Timeframes were tight, so our web designer worked collaboratively with GFG Alliance’s in-house team to establish a new site design framework. This encompassed a refresh of brand logos, typography and colours.
Once designed, these new elements were repeated throughout the site to ensure consistency and accelerate the approvals process.
By creating a WordPress staging site at the start of the project, the in-house team were able to populate content in real time, while our development team worked on the final build.
To eliminate clutter and increase performance, we developed a clean and crisp publishing platform that’s easy to navigate and delivers lightning fast content across desktop, mobile and tablet.
Custom WordPress blocks for a unique workflow
Our development team created a series of custom WordPress Gutenberg blocks that align seamlessly with GFG Alliance’s unique workflow and communications priorities.
These custom blocks provide users with a distinctive on-brand visual experience, while ensuring the in-house team enjoy a simple, intuitive editorial experience on the back end.
Encouraging brand advocacy and social interaction
Sustainability is at the core of GFG Alliance values, so The Code Company crafted a sleek, purpose-built digital canvas to communicate these crucial brand stories.
We transformed a static website into a dynamic content hub to distribute news articles, blog posts, thought leadership and press releases.
A live Twitter feed on the homepage enables GFG Alliance to easily distribute new content and sparks engagement with key audience groups.
Driving brand engagement
A platform for influence
Executive Chauirman Sanjeev Gupta is the face and leading authority of GFG Alliance.
The Code Company created a website that elevates Sanjeev’s profile and provides a platform to amplify his voice.
- All thought-leadership content is published directly to a dedicated ‘Sanjeev’ page.
- The page is clearly accessible from the main navigation
- Readers are then encouraged to learn more about company values and background
The resulting website is a best-in-class example of how corporate brands can model digital publishers in order to drive deeper engagement.
