Escaping DXP Rigidity for WordPress Flexibility
As a market leader in office technology, Konica Minolta needs a website that works as reliably as its products. But when their marketing team approached The Code Company, tech issues were causing frustration and disruption.
The original website, built on Kentico DXP, was experiencing significant downtime every month.
Here’s how a move to WordPress changed everything.
The Challenge
A high-profile website migration on a tight deadline
Konica Minolta’s website serves as both the primary lead generation platform and product information source for existing customers. However, frequent instability was costing them potential prospects and frustrating users.
With the Kentico expiry deadlining looming in just 3 months, Konica Minolta needed a lifeline – and quickly.
“The original site was unstable, which was undoubtedly affecting our lead volume. We’d also had complaints from customers who were unable to access information about their products.”
Digital Marketing & Performance Manager, Konica Minolta Australia
The Solution:
A WordPress-powered marketing platform
After considering the limitations of their existing platform, Konica Minolta had already decided that WordPress would be the ideal replacement CMS due to its reliability and ability to scale as their business evolves.
Given the tight deadline, upfront planning and discovery were essential to mitigating the obvious risks associated with a complex migration.
So rather than diving straight into development, our technical strategists worked with the Konica Minolta team to map out:
- The complete site structure and user flow
- All content types, custom forms, and functionality requirements
- A comprehensive redirect strategy to safeguard SEO and traffic
This tried-and-tested process allowed us to address potential pitfalls in advance and avoid disruptions later in the process.
“Migrating such a large and complex website in just 3 months and with a tight budget was a clear risk but we had reached a stage when the benefit of moving to WordPress outweighed the risks.”
Digital Marketing & Performance Manager, Konica Minolta Australia
A Rapid Risk-Managed Migration
With time and budget constraints, precision project and risk management practices were critical to delivery.
The roadmap enabled us to calculate accurate timelines and effectively divide tasks between Konica Minolta’s marketing team and The Code Company’s engineering team.
The goal was to seamlessly migrate the website to WordPress, preserving existing functionality while enhancing performance and flexibility.
Key technical improvements included:
- Developing a new lightweight theme that retained all current features and functionality
- Improving the editorial experience and content flexibility, and enabling access to SEO tools that were not available previously
- Performance optimisations across the infrastructure, frontend, images and 3rd-party service
- A robust Forms solution that consolidated various other frameworks and allowed greater control to editors
- Addressing technical SEO issues that were damaging organic traffic.
“We chose The Code Company because you have so much experience working with martech and high volumes of content. You understood the complexities and nuances involved in the data migration.”
Digital Marketing & Performance Manager, Konica Minolta Australia
From significant downtimes to 100% stability
Since the launch, there have been no downtime episodes, and the site has experienced faster load times and improved Core Web Vitals.
After enduring frequent site outages, ensuring the new website’s stability was our top priority. Konica Minolta selected Kinsta as its hosting partner because it offered a service that matched the reliability of larger enterprise providers. Our engineers worked closely with Kinsta’s support team during the launch to ensure a smooth transition.
Since replatforming to WordPress, Konica Minolta’s crawl requests have seen a significant rise, signalling that search engines are more actively indexing the site
With the new stable foundation Konica Minolta continues to partner with The Code Company on the delivery of their new digital roadmap.
“Our digital agency noted how remarkably few issues arose compared to other website replatforming projects. The site is now faster, has had zero outages.”
Digital Marketing & Performance Manager, Konica Minolta Australia
