LION publishers logo

A new membership website for LION publishers

LION Publishers is the leading professional journalism association for independent news publishers.

The Code Company were asked to create a membership website that puts LION’s mission front-and-centre and makes it easy for users to access online resources.

THE CHALLENGE

A low-code, high-performance publishing website

LION’s existing website was outdated and had been built to look like a publishing platform rather than a membership association. It was slow, hard to navigate and lacked conversion opportunities.

To modernise the organisation’s digital experience, The Code Company created a low-code WordPress solution that was easy to operate, easy to navigate and fast to load.

LION-Publishers-new-website-mock
IMPROVING SITE NAVIAGTION

A user experience that drives engagement

Our digital strategists re-organised LION’s content into a structure that looks clean and is far easier to navigate.

These changes resulted in an immediate engagement boost and an increase in donations. 

Our new membership solution means we can provide members extra resources and insights in a way that we couldn’t before

The site a lot cleaner, it loads faster and we’re seeing good engagement in Google Analytics. People are now clearly finding the resources that we’d hoped for.

Chloe Kizer, Data and Product Manager,

LION Publishers

GROWING SUBSCRIPTIONS

A best-in-class WordPress membership website

Once we understood LION’s membership needs, it was clear that they would benefit from a more sophisticated solution like Memberful.

The no-code plugin provides a single source of truth that simplifies workflows and makes it easy to manage members.

LION can now:

  • Create new membership plans with ease
  • Launch group and corporate subscriptions
  • Provide courses directly from the site with Memberful’s Learndash integration
  • Simplify accounting practices by renewing members on the same day each year
Beaver Builder
empowering the in-house team

Transforming the editorial experience with a WordPress page builder

A coherent digital experience is reliant on design consistency.

The Code Company introduced a custom page builder, which features pre-built modules and fonts.

To create new content, the in-house team simply drag and drop reusable blocks into their desired location.

As each new feature was developed we used online tools to update and train LION’s in-house team.

“The Code Company team created a series of small video tutorials that were very beneficial. It definitely helped me stay abreast of what was being worked on brought the whole team up to speed on how to build new pages”

Chloe Kizer, Data and Product Manager,

LION Publishers

AGILE DELIVERY PROCESS

Work that followed the clock

A project lead in the US and a development team in Australia meant we coded while the LION team slept, and changes were reviewed the following day. 

Our project manager was great, time zones were never an issue and the  feedback loops were very clear and efficient.

And the best part was that it came in under budget!”

Chloe Kizer, Data and Product Manager,

LION Publishers