UX and Product Strategy
Improve your conversions and engagement through understanding your users, their goals and frustrations.
UX that goes beyond aesthetics
User experience (UX) is so much more than design.
A positive user experience fosters a strong connection between users and products or services, leading to increased user retention and advocacy. Conversely, a poor UX can result in user frustration, abandonment, and negative word-of-mouth, ultimately harming a product’s reputation and viability in the market.
The Code Company has a fluff-free approach to UX and product design. Our team of UX strategists build digital solution that aligns with both your business strategy – and your customers needs.
Whether you’re seeking ways to streamline content workflows, boost product understanding or drive conversions, our data-driven approach focuses on delivering measurable ROI.
Data-Driven Design Process
Here’s what to expect in a typical UX engagement:
1. Empathise
Conduct user research (such as interviews & surveys) to gain insights into your audience needs, behaviours and pain points.
2. Define
Define the specific problems that need to be solved for the users. Develop artefacts such as personas and journey mapping.
3. Ideate
Brainstorm solutions for the identified problem. Develop rapid ideation and low-fidelity wireframe.
4. Prototype
Build interactive high-fidelity wireframes.
5. Test
Gather feedback on the prototypes for further improvements
UI & Accessibility
We’ll ensure that your website is aligned with your brand and adhere to WCAG guidelines. We believe that inclusivity boosts brand reputation, fosters customer loyalty and ultimately drives business growth. Great design attracts, guides, and supports a successful experience.
Chief Operating Officer
INSIGHTS
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