Due to the ambitious timeline and urgency of the project, WordPress was selected as the quickest way to get a solution up and running, that could also be iterated upon throughout the life of the campaign.
The Code Company created a custom WordPress-powered web platform that was able to manage the complex Digital Retune campaign data that was both user-generated and sourced from external APIs (application programming interface). The application tracked hundreds of thousands of objects, such as geographic-specific action plans, phone calls and their responses, emails, email campaigns and local stakeholder and media contacts for each site. It was also smart enough to cross reference contacts who may have been relevant over multiple geographic-regions.
The platform had to to integrate with other external APIs in real time. A common use for this would be switching the timeline of when a physical tower would be changed over. A sequence of automated actions had to allow the team to manage the situation accurately.
Additionally, the platform allowed different levels of access to ensure that operators in call centres weren’t given the same privileges as project or campaign managers. There were multiple user roles, each with a unique purpose and set of responsibilities.